Experiencing Money
Moneyverse is new interactive experience centered around money in the Kaiserhaus, Bern. Together with the Swiss National Bank and the Bern Historical Museum, a brand was developed that translates a complex topic into an accessible, contemporary experience.
Money is omnipresent – and yet a topic often presented in abstract, technical, or purely historical terms. This was precisely the challenge: How do you create an experiential space that not only informs about the world of money but truly engage people? How do you develop a brand that makes a complex topic understandable without oversimplifying it? And how do you create a presentation that is relevant, surprising, and appealing, especially to younger audiences? The starting point was an ambitious project at the intersection of education, culture, and society. The goal was not a classic museum brand, but an identity with its own distinct profile: open, contemporary, and emotionally accessible. The new space was intended to demonstrate the role money plays in our daily lives, how it influences our decisions, and why it is far more than just an economic instrument.
The Technical
Moneyverse has created a high-quality brand identity for a new experiential space in Bern. The brand gives the project a distinctive profile, makes its mission immediately clear, and creates an approach that is simultaneously relevant, contemporary, and inviting. The added value lies primarily in the translation: complex, often inexplicable content has been transformed into a compelling and impactful brand experience. Moneyverse thus positions itself not merely as a place of knowledge transfer, but as a space for personal, social, and emotional engagement with money. This is precisely what makes the experiential space attractive – to a broad audience and especially to younger demographics.
