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I've been leading creative people since 2013 — starting with an international design team spanning 23 countries at Sixt in München, through to Creative Lead and Art Director at Rosarot, Design Director at Wirz Group working with brands like Swisscom, Swiss National Bank and Gesundheitswelt Zollikerberg, and currently Chief Creative Officer at Andy Was Right in Zürich.
Twelve years of leading across continents, cultures, company sizes and creative disciplines. Boutique consultancies, mid-size agencies, fast-moving startups. Always building — teams, systems, standards, work that lasts.
Not a straight line. A deliberate one.
It depends who you ask. But the people I've led tend to say the same things — honesty, clarity, feedback that builds rather than breaks. No politics, no performance. Just real conversations that help people grow.
I create the conditions for creatives to do their best work. That means removing the noise, protecting their focus, and treating every person on the team as exactly that — a person, not a resource.
The measure I'm most proud of isn't a campaign or a rebrand. It's the former team members who still meet me for coffee for advice. That kind of influence doesn't show up in a case study. But it's the work I care about most.
At Andy Was Right, I built a creative team from the ground up — designers, brand specialists and animators. Not just filling seats, but finding the right people for the calibre of clients and the standard of work we were committed to. A team that could think in brand and move in motion. That combination is rarer than it sounds.
The real measure of a leader isn't what happens while you're there — it's what remains after you leave. At Sixt I standardised and organised internal brief systems and feedback loops across all English-speaking countries, making sure work from around the world could move efficiently into production. At Andy Was Right I broke down silos and built workflows that made co-creation and ideation the default — not the exception. At Hotz and Rosarot I worked closely with strategists and consultants to build bridges between departments, not walls. These systems didn't belong to me. That was the point.
When there's a clear strategy for a team, a few hard decisions inevitably follow. Who can keep up. Who can be trained to get there. Whether there's time to get them there. Letting people go is never easy — but at times it's necessary. What I've learned is that honesty, delivered with clarity and care, is the most respectful thing you can give someone. Clarity brings calm. And calm lets people focus on their creative work and not the noise.
"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."
"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."
"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."
"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."
"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."
"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."
"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."
"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."
"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."
"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."
"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."
"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."
"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."
"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."
"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."
"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."
"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."
"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."
"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."
"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."
"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."
"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."
"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."
"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."
"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."
"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."
"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."
"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."
"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."
"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."
"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."
"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."
"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."
"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."
"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."
"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."
"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."
"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."
"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."
"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."
"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."
"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."
"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."
"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."
"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."
"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."
"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."
"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."
