Gesundheitswelt Zollikerberg

The Diakoniewerk Neumünster Foundation believes in seeing people as a whole — not just their condition, their case, or their needs. That belief needed to become visible. Through a group-wide communications strategy, a new brand image and a unified umbrella brand, Gesundheitswelt Zollikerberg became a platform for human connection — and a foundation for the organisation's future. A brand that doesn't just represent the institution, but the people inside it and the people it serves. This project was conceived and led by Timo Lorch, together with a talented team of individuals who brought it to life. As Design Director, my role was to support, challenge and guide — shaping the creative direction until the brand became the reality it is today.