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Andy Was Right

A brand constantly moving, evolving and shaping with trends and times with a visual language of shapes that can change, move and evolve to tell a story.

Project

Andy Was Right

Client

Andy Was Right

Category

Branding

Social Media

Web

Design

Role

Chief Creative Officer

Stories for the here and now

Andy helps brands tell their stories across many platforms as a social agency. Andy is constantly moving, evolving and shaping with trends and times which is why the visual language is shapes that can change, move and evolve to tell every story.

We are immersed in a digital world, constantly viewed through screens. But behind all the content are humans. I used textures that make you want to touch your screen and provide a moment of tactile interaction.

For this brand many templates were created where the brand lives. Be it social media, internal software, Notion, signage and online.

Technical Foundation

Not only do you then see the brand, but you feel it. It somehow becomes haptic. Andy produces organic content and this is why we chose a rich green colour and textures. Giving a wide variety of image styles to choose from but all within the same visual language. It feels alive, fresh, organic and like an organism that can grow and adapt. Ready for the ever-evolving future.

Andy chose not to follow industry brand trends, but rather to be brave and dive into a unique visual world that belongs only to them one they can own and that people will recognise as Andy. Andy is always growing their content and clients and now their story has a brand to match.

Agency: Andy Was Right
With the help of a great team: Roger Hämmerli, Marc Übelhard, Marco Martoglio, Mara Solcá, Fabienne Schneuwly and Willi Sommer from the Magier team.