Happiness in a box?
Current research suggests that Placebos work even better when the user knows it's a placebo. So for the festive season of 2016, King James gave clients the optimum level of Corporate Happiness through a range of placebos for just about every workplace niggle.
First, we sent our clients prescriptions for our Corporate Happiness range. They could then order the placebos they felt they would need most in 2017. For example, for fast relief from bad vibes and negativity, try an Attitude Adjuster. Or eliminate any form of weakness, pop a Big Girl Panties.
These became so popular that King James had to keep stocking them up for a few years.
Technical Foundation
The idea is to make people believe, so we followed the standard medical design and layout approach. Colour coded simplicity. Technical. Text made to convey facts that in reality was fiction. The result: the product becomes the hero and lines between truth and fiction become blurred.
Agency: King James
