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Leadership

Years of guiding creative teams

Project

Leadership

Client

Agency and In-house Creative Teams

Category

Leadership

Role

Senior Designer, International Design Manager, Design Lead, Design Director, Chief Creative Officer

Leading Creative People 2013 Present

I've been leading creative people since 2013 starting with an international design team spanning 23 countries at Sixt in München, through to Creative Lead and Art Director at Rosarot, Design Director at Wirz Group working with brands like Swisscom, Swiss National Bank and Gesundheitswelt Zollikerberg, and currently Chief Creative Officer at Andy Was Right in Zürich.

Twelve years of leading across continents, cultures, company sizes and creative disciplines. Boutique consultancies, mid-size agencies, fast-moving startups. Always building teams, systems, standards, work that lasts.

Not a straight line. A deliberate one.


What makes a good creative leader?

It depends who you ask. But the people I've led tend to say the same things honesty, clarity, feedback that builds rather than breaks. No politics, no performance. Just real conversations that help people grow.

I create the conditions for creatives to do their best work. That means removing the noise, protecting their focus, and treating every person on the team as exactly that a person, not a resource.

The measure I'm most proud of isn't a campaign or a rebrand. It's the former team members who still meet me for coffee for advice. That kind of influence doesn't show up in a case study. But it's the work I care about most.

Building from scratch

At Andy Was Right, I built a creative team from the ground up designers, brand specialists and animators. Not just filling seats, but finding the right people for the calibre of clients and the standard of work we were committed to. A team that could think in brand and move in motion. That combination is rarer than it sounds.

Systems that outlast you

The real measure of a leader isn't what happens while you're there it's what remains after you leave. At Sixt I standardised and organised internal brief systems and feedback loops across all English-speaking countries, making sure work from around the world could move efficiently into production. At Andy Was Right I broke down silos and built workflows that made co-creation and ideation the default not the exception. At Hotz and Rosarot I worked closely with strategists and consultants to build bridges between departments, not walls. These systems didn't belong to me. That was the point.


The hard calls

When there's a clear strategy for a team, a few hard decisions inevitably follow. Who can keep up. Who can be trained to get there. Whether there's time to get them there. Letting people go is never easy but at times it's necessary. What I've learned is that honesty, delivered with clarity and care, is the most respectful thing you can give someone. Clarity brings calm. And calm lets people focus on their creative work and not the noise.

"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."

Ivana Schenk
Ivana Schenk
Director Brand Consulting

"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."

Timo Lorch
Timo Lorch
Senior Brand Designer

"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."

Steffi Steimer
Steffi Steimer
Senior Graphic Designer

"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."

Bettina Walder
Bettina Walder
Brand and Marketing Manager

"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."

Elana Knecht
Elana Knecht
Freelance Illustrator

"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."

Fabienne Schneuwly
Fabienne Schneuwly
Marketing Manager

"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."

Humaira Chohan
Humaira Chohan
Creative Group Lead

"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."

Louise Chanton
Louise Chanton
Digital Interaction Designer

"Bianca brings a really great energy to the team she manages and knows how to motivate people. As Creative Director, she gives her team plenty of freedom, has a clear vision, solves problems, encourages open communication, and offers constructive criticism when needed. She also fully backs her team and their work—both internally and externally. I really appreciated her leadership. "

Marc Uebelhart
Marc Uebelhart
Senior Brand and Motion Designer

"Myself and mu business partner are far removed from design, branding, and creative thinking. Bianca helped us bridge the gap between business strategy and the creative brand work that comes with it. She has a natural way of bringing people together, creating a feeling of calm, and making us feel supported along the way. As both a designer and creative lead, Bianca combines strong creative vision with professionalism, attention to detail, and, most importantly, she delivers amazing results. "

Ivo Schweizer
Ivo Schweizer
CEO

"Working with Bianca at King James was one of those rare experiences where you see a designer who genuinely elevates everyone around her. She brought a level of originality to every project that consistently pushed our brand work into new territory and made it better for it. Much of our work together was on Sanlam, our biggest client at the time, where we had to balance a rigid corporate brand identity with the need to create exciting, engaging work across events, sponsorships, reports and print. Bianca thrived in that tension, consistently finding creative solutions that respected the brand while pushing it as far as it could go. She has taste, talent, and the confidence to sell bold work to clients. That energy is infectious, inspiring the whole creative team to think bigger. She is someone you can rely on for fast, thoughtful creativity even under pressure, making her an invaluable part of any team. Any creative studio would be lucky to have her."

Graeme McCree
Graeme McCree
Creative Director

"Working with Bianca at King James / Accenture Song was one of those collaborations you don't forget. Across various projects for Santam, Sanlam, and Johnnie Walker, I saw firsthand how she brought a level of creative thinking that went beyond aesthetics; it was strategic, considered, and always inspired by something deeper. From a production standpoint, working with a creative who is both conceptually strong and practically minded made an enormous difference. Bianca understood the full picture, from concept through to execution and that made every project run better. She had the rare quality of being genuinely open to collaboration while holding a clear and confident creative direction. Over the years I've watched Bianca grow into an exceptional Creative Director and CCO, and it comes as no surprise. She's the kind of talent who leads with both empathy and high standards - exactly what great creative leadership looks like."

Nicky Scheeprs
Nicky Scheeprs
Global Content Lead

"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."

Ivana Schenk
Ivana Schenk
Director Brand Consulting

"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."

Timo Lorch
Timo Lorch
Senior Brand Designer

"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."

Steffi Steimer
Steffi Steimer
Senior Graphic Designer

"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."

Bettina Walder
Bettina Walder
Brand and Marketing Manager

"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."

Elana Knecht
Elana Knecht
Freelance Illustrator

"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."

Fabienne Schneuwly
Fabienne Schneuwly
Marketing Manager

"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."

Humaira Chohan
Humaira Chohan
Creative Group Lead

"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."

Louise Chanton
Louise Chanton
Digital Interaction Designer

"Bianca brings a really great energy to the team she manages and knows how to motivate people. As Creative Director, she gives her team plenty of freedom, has a clear vision, solves problems, encourages open communication, and offers constructive criticism when needed. She also fully backs her team and their work—both internally and externally. I really appreciated her leadership. "

Marc Uebelhart
Marc Uebelhart
Senior Brand and Motion Designer

"Myself and mu business partner are far removed from design, branding, and creative thinking. Bianca helped us bridge the gap between business strategy and the creative brand work that comes with it. She has a natural way of bringing people together, creating a feeling of calm, and making us feel supported along the way. As both a designer and creative lead, Bianca combines strong creative vision with professionalism, attention to detail, and, most importantly, she delivers amazing results. "

Ivo Schweizer
Ivo Schweizer
CEO

"Working with Bianca at King James was one of those rare experiences where you see a designer who genuinely elevates everyone around her. She brought a level of originality to every project that consistently pushed our brand work into new territory and made it better for it. Much of our work together was on Sanlam, our biggest client at the time, where we had to balance a rigid corporate brand identity with the need to create exciting, engaging work across events, sponsorships, reports and print. Bianca thrived in that tension, consistently finding creative solutions that respected the brand while pushing it as far as it could go. She has taste, talent, and the confidence to sell bold work to clients. That energy is infectious, inspiring the whole creative team to think bigger. She is someone you can rely on for fast, thoughtful creativity even under pressure, making her an invaluable part of any team. Any creative studio would be lucky to have her."

Graeme McCree
Graeme McCree
Creative Director

"Working with Bianca at King James / Accenture Song was one of those collaborations you don't forget. Across various projects for Santam, Sanlam, and Johnnie Walker, I saw firsthand how she brought a level of creative thinking that went beyond aesthetics; it was strategic, considered, and always inspired by something deeper. From a production standpoint, working with a creative who is both conceptually strong and practically minded made an enormous difference. Bianca understood the full picture, from concept through to execution and that made every project run better. She had the rare quality of being genuinely open to collaboration while holding a clear and confident creative direction. Over the years I've watched Bianca grow into an exceptional Creative Director and CCO, and it comes as no surprise. She's the kind of talent who leads with both empathy and high standards - exactly what great creative leadership looks like."

Nicky Scheeprs
Nicky Scheeprs
Global Content Lead

"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."

Ivana Schenk
Ivana Schenk
Director Brand Consulting

"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."

Timo Lorch
Timo Lorch
Senior Brand Designer

"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."

Steffi Steimer
Steffi Steimer
Senior Graphic Designer

"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."

Bettina Walder
Bettina Walder
Brand and Marketing Manager

"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."

Elana Knecht
Elana Knecht
Freelance Illustrator

"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."

Fabienne Schneuwly
Fabienne Schneuwly
Marketing Manager

"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."

Humaira Chohan
Humaira Chohan
Creative Group Lead

"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."

Louise Chanton
Louise Chanton
Digital Interaction Designer

"Bianca brings a really great energy to the team she manages and knows how to motivate people. As Creative Director, she gives her team plenty of freedom, has a clear vision, solves problems, encourages open communication, and offers constructive criticism when needed. She also fully backs her team and their work—both internally and externally. I really appreciated her leadership. "

Marc Uebelhart
Marc Uebelhart
Senior Brand and Motion Designer

"Myself and mu business partner are far removed from design, branding, and creative thinking. Bianca helped us bridge the gap between business strategy and the creative brand work that comes with it. She has a natural way of bringing people together, creating a feeling of calm, and making us feel supported along the way. As both a designer and creative lead, Bianca combines strong creative vision with professionalism, attention to detail, and, most importantly, she delivers amazing results. "

Ivo Schweizer
Ivo Schweizer
CEO

"Working with Bianca at King James was one of those rare experiences where you see a designer who genuinely elevates everyone around her. She brought a level of originality to every project that consistently pushed our brand work into new territory and made it better for it. Much of our work together was on Sanlam, our biggest client at the time, where we had to balance a rigid corporate brand identity with the need to create exciting, engaging work across events, sponsorships, reports and print. Bianca thrived in that tension, consistently finding creative solutions that respected the brand while pushing it as far as it could go. She has taste, talent, and the confidence to sell bold work to clients. That energy is infectious, inspiring the whole creative team to think bigger. She is someone you can rely on for fast, thoughtful creativity even under pressure, making her an invaluable part of any team. Any creative studio would be lucky to have her."

Graeme McCree
Graeme McCree
Creative Director

"Working with Bianca at King James / Accenture Song was one of those collaborations you don't forget. Across various projects for Santam, Sanlam, and Johnnie Walker, I saw firsthand how she brought a level of creative thinking that went beyond aesthetics; it was strategic, considered, and always inspired by something deeper. From a production standpoint, working with a creative who is both conceptually strong and practically minded made an enormous difference. Bianca understood the full picture, from concept through to execution and that made every project run better. She had the rare quality of being genuinely open to collaboration while holding a clear and confident creative direction. Over the years I've watched Bianca grow into an exceptional Creative Director and CCO, and it comes as no surprise. She's the kind of talent who leads with both empathy and high standards - exactly what great creative leadership looks like."

Nicky Scheeprs
Nicky Scheeprs
Global Content Lead

"Working with Bianca at King James / Accenture Song was one of those collaborations you don't forget. Across various projects for Santam, Sanlam, and Johnnie Walker, I saw firsthand how she brought a level of creative thinking that went beyond aesthetics; it was strategic, considered, and always inspired by something deeper. From a production standpoint, working with a creative who is both conceptually strong and practically minded made an enormous difference. Bianca understood the full picture, from concept through to execution and that made every project run better. She had the rare quality of being genuinely open to collaboration while holding a clear and confident creative direction. Over the years I've watched Bianca grow into an exceptional Creative Director and CCO, and it comes as no surprise. She's the kind of talent who leads with both empathy and high standards - exactly what great creative leadership looks like."

Nicky Scheeprs
Nicky Scheeprs
Global Content Lead

"Working with Bianca at King James was one of those rare experiences where you see a designer who genuinely elevates everyone around her. She brought a level of originality to every project that consistently pushed our brand work into new territory and made it better for it. Much of our work together was on Sanlam, our biggest client at the time, where we had to balance a rigid corporate brand identity with the need to create exciting, engaging work across events, sponsorships, reports and print. Bianca thrived in that tension, consistently finding creative solutions that respected the brand while pushing it as far as it could go. She has taste, talent, and the confidence to sell bold work to clients. That energy is infectious, inspiring the whole creative team to think bigger. She is someone you can rely on for fast, thoughtful creativity even under pressure, making her an invaluable part of any team. Any creative studio would be lucky to have her."

Graeme McCree
Graeme McCree
Creative Director

"Myself and mu business partner are far removed from design, branding, and creative thinking. Bianca helped us bridge the gap between business strategy and the creative brand work that comes with it. She has a natural way of bringing people together, creating a feeling of calm, and making us feel supported along the way. As both a designer and creative lead, Bianca combines strong creative vision with professionalism, attention to detail, and, most importantly, she delivers amazing results. "

Ivo Schweizer
Ivo Schweizer
CEO

"Bianca brings a really great energy to the team she manages and knows how to motivate people. As Creative Director, she gives her team plenty of freedom, has a clear vision, solves problems, encourages open communication, and offers constructive criticism when needed. She also fully backs her team and their work—both internally and externally. I really appreciated her leadership. "

Marc Uebelhart
Marc Uebelhart
Senior Brand and Motion Designer

"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."

Louise Chanton
Louise Chanton
Digital Interaction Designer

"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."

Humaira Chohan
Humaira Chohan
Creative Group Lead

"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."

Fabienne Schneuwly
Fabienne Schneuwly
Marketing Manager

"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."

Elana Knecht
Elana Knecht
Freelance Illustrator

"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."

Bettina Walder
Bettina Walder
Brand and Marketing Manager

"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."

Steffi Steimer
Steffi Steimer
Senior Graphic Designer

"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."

Timo Lorch
Timo Lorch
Senior Brand Designer

"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."

Ivana Schenk
Ivana Schenk
Director Brand Consulting

"Working with Bianca at King James / Accenture Song was one of those collaborations you don't forget. Across various projects for Santam, Sanlam, and Johnnie Walker, I saw firsthand how she brought a level of creative thinking that went beyond aesthetics; it was strategic, considered, and always inspired by something deeper. From a production standpoint, working with a creative who is both conceptually strong and practically minded made an enormous difference. Bianca understood the full picture, from concept through to execution and that made every project run better. She had the rare quality of being genuinely open to collaboration while holding a clear and confident creative direction. Over the years I've watched Bianca grow into an exceptional Creative Director and CCO, and it comes as no surprise. She's the kind of talent who leads with both empathy and high standards - exactly what great creative leadership looks like."

Nicky Scheeprs
Nicky Scheeprs
Global Content Lead

"Working with Bianca at King James was one of those rare experiences where you see a designer who genuinely elevates everyone around her. She brought a level of originality to every project that consistently pushed our brand work into new territory and made it better for it. Much of our work together was on Sanlam, our biggest client at the time, where we had to balance a rigid corporate brand identity with the need to create exciting, engaging work across events, sponsorships, reports and print. Bianca thrived in that tension, consistently finding creative solutions that respected the brand while pushing it as far as it could go. She has taste, talent, and the confidence to sell bold work to clients. That energy is infectious, inspiring the whole creative team to think bigger. She is someone you can rely on for fast, thoughtful creativity even under pressure, making her an invaluable part of any team. Any creative studio would be lucky to have her."

Graeme McCree
Graeme McCree
Creative Director

"Myself and mu business partner are far removed from design, branding, and creative thinking. Bianca helped us bridge the gap between business strategy and the creative brand work that comes with it. She has a natural way of bringing people together, creating a feeling of calm, and making us feel supported along the way. As both a designer and creative lead, Bianca combines strong creative vision with professionalism, attention to detail, and, most importantly, she delivers amazing results. "

Ivo Schweizer
Ivo Schweizer
CEO

"Bianca brings a really great energy to the team she manages and knows how to motivate people. As Creative Director, she gives her team plenty of freedom, has a clear vision, solves problems, encourages open communication, and offers constructive criticism when needed. She also fully backs her team and their work—both internally and externally. I really appreciated her leadership. "

Marc Uebelhart
Marc Uebelhart
Senior Brand and Motion Designer

"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."

Louise Chanton
Louise Chanton
Digital Interaction Designer

"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."

Humaira Chohan
Humaira Chohan
Creative Group Lead

"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."

Fabienne Schneuwly
Fabienne Schneuwly
Marketing Manager

"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."

Elana Knecht
Elana Knecht
Freelance Illustrator

"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."

Bettina Walder
Bettina Walder
Brand and Marketing Manager

"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."

Steffi Steimer
Steffi Steimer
Senior Graphic Designer

"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."

Timo Lorch
Timo Lorch
Senior Brand Designer

"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."

Ivana Schenk
Ivana Schenk
Director Brand Consulting

"Working with Bianca at King James / Accenture Song was one of those collaborations you don't forget. Across various projects for Santam, Sanlam, and Johnnie Walker, I saw firsthand how she brought a level of creative thinking that went beyond aesthetics; it was strategic, considered, and always inspired by something deeper. From a production standpoint, working with a creative who is both conceptually strong and practically minded made an enormous difference. Bianca understood the full picture, from concept through to execution and that made every project run better. She had the rare quality of being genuinely open to collaboration while holding a clear and confident creative direction. Over the years I've watched Bianca grow into an exceptional Creative Director and CCO, and it comes as no surprise. She's the kind of talent who leads with both empathy and high standards - exactly what great creative leadership looks like."

Nicky Scheeprs
Nicky Scheeprs
Global Content Lead

"Working with Bianca at King James was one of those rare experiences where you see a designer who genuinely elevates everyone around her. She brought a level of originality to every project that consistently pushed our brand work into new territory and made it better for it. Much of our work together was on Sanlam, our biggest client at the time, where we had to balance a rigid corporate brand identity with the need to create exciting, engaging work across events, sponsorships, reports and print. Bianca thrived in that tension, consistently finding creative solutions that respected the brand while pushing it as far as it could go. She has taste, talent, and the confidence to sell bold work to clients. That energy is infectious, inspiring the whole creative team to think bigger. She is someone you can rely on for fast, thoughtful creativity even under pressure, making her an invaluable part of any team. Any creative studio would be lucky to have her."

Graeme McCree
Graeme McCree
Creative Director

"Myself and mu business partner are far removed from design, branding, and creative thinking. Bianca helped us bridge the gap between business strategy and the creative brand work that comes with it. She has a natural way of bringing people together, creating a feeling of calm, and making us feel supported along the way. As both a designer and creative lead, Bianca combines strong creative vision with professionalism, attention to detail, and, most importantly, she delivers amazing results. "

Ivo Schweizer
Ivo Schweizer
CEO

"Bianca brings a really great energy to the team she manages and knows how to motivate people. As Creative Director, she gives her team plenty of freedom, has a clear vision, solves problems, encourages open communication, and offers constructive criticism when needed. She also fully backs her team and their work—both internally and externally. I really appreciated her leadership. "

Marc Uebelhart
Marc Uebelhart
Senior Brand and Motion Designer

"I loved working with Bianca. Her bright personality and infectious energy made every collaboration feel effortless and uplifting. Working with her was always eye-level. She gives clear direction while genuinely welcoming input. Her ability to give constructive, thoughtful feedback made every project stronger."

Louise Chanton
Louise Chanton
Digital Interaction Designer

"Bianca was a key creative influence early in my career. At King James, she created an environment that felt both supportive and inspiring — encouraging bigger thinking while keeping you grounded. She leads with calm confidence and zero ego, with a strong, distinct aesthetic that carries through her creative output, problem-solving and leadership alike. What stood out most was her patience and generosity. She has a way of guiding you toward better thinking without ever making you feel small. Beyond the recognition and awards she's brought to agencies, Bianca is the kind of leader who makes people better — and that's the impact that really lasts."

Humaira Chohan
Humaira Chohan
Creative Group Lead

"I had the pleasure of working closely with Bianca at Andy Was Right, where she led as Chief Creative Director, while I oversaw Marketing & Operations. Together, we delivered a full agency reband and website relaunch in just a few months. An achievement that speaks to her amazing brand instincts, eye for detail, and speed. Bianca combines creative excellence with a genuinely empathetic leadership style, always supporting her team and standing up for them when it matters. What I appreciate most, is that she cares as deeply about the work as she cares about the people behind it."

Fabienne Schneuwly
Fabienne Schneuwly
Marketing Manager

"Working with Bianca was a really positive experience. She is very easy to work with and made the whole process feel smooth from the beginning. Even during stressful moments, she stayed supportive and focused on finding solutions, which I really appreciated. I always felt valued, and her feedback was clear and helpful. I would happily work with her again anytime."

Elana Knecht
Elana Knecht
Freelance Illustrator

"Bianca impresses not only with her remarkable creativity and deep experience in branding and design, but also with the way she leads people. She has a unique ability to balance a clear, fact- and solution-oriented mindset with genuine empathy and humanity. She communicates with her team in a direct, honest, and open way, creating an environment of trust and respect. I truly loved working with her—she is an incredibly inspiring person."

Bettina Walder
Bettina Walder
Brand and Marketing Manager

"Working with Bianca was incredibly valuable for me, both professionally and personally. She has a rare ability to get straight to the point while communicating a clear creative vision that guides without restricting. What I appreciated most was her approach to feedback: always solution-oriented, easy to understand, and focused on the intention behind an idea. Even when I felt stuck, she had a way of bringing out the best in my approach and opening up new perspectives. I also found our collaboration deeply inspiring and formative for my own creative path On top of that, her positive, motivating energy made working together genuinely enjoyable."

Steffi Steimer
Steffi Steimer
Senior Graphic Designer

"Bianca is as sharp and clear in her vision as she is empathic and grounded in how she leads her team. She has a rare ability to see what a piece of work needs and the conviction to push for it. I was lucky to learn from her firsthand what it really means to work in an environment that gives you both clarity and room to grow, one where you create work you're genuinely proud of."

Timo Lorch
Timo Lorch
Senior Brand Designer

"Bianca is one of the best leaders I've seen. What sets her apart is her ability to lead with clarity and real substance. Never driven by emotions or ego, but by thoughtfulness and dept. She makes people feel supported and brings joy and genuine energy to the team. She is the leader I would like to follow, not because I have to, but because I trust her."

Ivana Schenk
Ivana Schenk
Director Brand Consulting