Mobility is a well-known Swiss car service. Getting people from A to B with no hassle. For Mobility, it's about people and movement. That's what inspired the branding. Mobility has a logo, infrastructure, app, and website. But what they lacked was a recognizable element that is memorable and expresses their essence. Our shape symbolizes these values and seamlessly integrates with their current brand elements. We introduced modern complementary colors that created an element that is alive, adaptable, and communicative.