A brand that needed a story. The logo had to remain unchanged. The website was recently refreshed, but AKAD needed a visual story, a graphic element, and an image style that their target market can relate to. AKAD helps you to move forward in your studies and in your career. This concept inspired the graphic element of two arrows always moving forward and incorporating colour blocks that create a forward-moving effect. The imagery speaks the same language, faces are up close, personal, and always looking toward the future. I integrated a layout system and concept to make sure that all touchpoints look the same across a wide variety of platforms.